When the owners of Beanline Coffee Co. in Austin, Texas reviewed their 2024 operating costs, one line item jumped off the page: disposable drinkware.
They were spending over $4,000 a month on single-use cups, lids, and sleeves—an expense that was growing along with their customer base. They knew they had to make a change. That’s when they reached out to Kings Cups.
Just 90 days later, Beanline had:
-
Reduced monthly drinkware costs by 30%
-
Launched a branded reusable cup program
-
Boosted Instagram engagement by 40%
-
And built a more loyal, eco-conscious customer base
Here’s how they did it.
The Problem: Disposable Costs Eating into Profits
Like many independent cafés, Beanline built its brand on great coffee, a cozy vibe, and a loyal community. But behind the scenes, they were juggling rising costs—especially from:
-
High-volume disposable cup orders
-
Rush shipping fees
-
Wasted cups from seasonal overstock
“We were placing three different orders a month just to keep up,” said co-founder Jess Carter. “It wasn’t sustainable—financially or environmentally.”
The Solution: Branded Reusable Cups from Kings Cups
Kings Cups worked with Beanline to create a custom solution:
-
500 reusable 16 oz plastic tumblers (BPA-free, dishwasher safe)
-
Custom logo + social handle printed in high-contrast black on matte beige
-
Matching lids and straws, plus an optional sleeve
-
Bulk pricing and delivery within two weeks
The design process was quick and collaborative. “We had mockups within 48 hours,” Jess said. “It felt like working with a real partner, not just a supplier.”
The Rollout: Reusable Cup Loyalty Program
Beanline launched a “Bring It Back, Get $0.50 Off” promo with the new cups.
They sold each custom cup for $6.00 at the register, and customers who brought it back received a discount on every drink purchase.
The results:
-
Cups paid for themselves in under 2 weeks
-
Customers returned with their cups 2–3x per week on average
-
Staff loved the consistency and fewer lid/sleeve restocks
The Results: Real Cost Savings + Brand Growth
Within 90 days:
-
Monthly drinkware costs dropped from $4,000 to under $2,800
-
Branded cup sales generated over $1,200 in new revenue
-
@beanlinecoffee Instagram engagement jumped 40%, thanks to customers posting their cups
Even better? Customers started bringing their cups everywhere—to work, school, even the gym—putting Beanline’s logo out into the community.
What They Said About Kings Cups
“This wasn’t just a supplier. Kings Cups helped us rethink how we serve our customers—and saved us serious money doing it.”
— Jess Carter, Co-Founder, Beanline Coffee Co.
Cut Your Costs—And Elevate Your Brand
If you’re running a café, juice bar, brewery, or restaurant, custom reusable drinkware is one of the easiest ways to:
-
Save money
-
Improve customer retention
-
Build a more visible, consistent brand
At Kings Cups, we’ll help you design the right cups for your business and ship them fast—without the premium markup.